Maybe it’s just the prism that I view Facebook through, but apparently the folks up higher on the Zija pyramid tell their underlings to use Facebook as the primary marketing tool to expand the cult.
These days, everytime I open Facebook it’s like that time someone tried to proposition me in a hotel (!)
If you want to use Facebook to sell / promote something, use a page. It’s OK to use your profile to point your friends to the page (a few times). Let those who are interested opt-in.