Month: August 2011

brand drips

Many small business people don’t actively get involved in managing their brand because they don’t (won’t) see the big picture of branding. Some who do see the importance of brand management get discouraged because they have a hard time getting

Posted in branding Tagged with: ,

no one cares about your company’s history

I’m sure you’ve had this happen to you. Someone is making a sales pitch or educational presentation to you. They need your attention. Then as they begin, they say… but before we get started let me tell you a little

Posted in marketing, speaking Tagged with: , , ,

the AMWAY of Facebook

I’m going to stop using the phrase “Don’t drink the Kool-Aid” (Flavor-Aid, actually) and I’m replacing it with “Don’t post about Zija on your Wall”. Maybe it’s just the prism that I view Facebook through, but apparently the folks up

Posted in marketing, online Tagged with: , , ,