Month: June 2011

municipal branding comes home

In many posts in the early years of this blog, I was (and still am) an ardent opponent of the idea of municipal branding. Municipal branding is the crazed idea that is sold by branding consultants to government leaders that

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shoving new ideas into old boxes

There are lots of new marketing tools popping up that you can use to send your message to your audience. So why are you repurposing this new social technology to fit your current models instead of creating new ones? Don’t

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advertising lessons from coca-cola summer

It’s summertime. I know this for two reasons: It’s hot and I’m hearing more Coke commercials on the radio. Whenever I hear Coca-Cola jingles on the radio, my mind goes back to the mid-1990s and the “Always Coca-Cola” campaign. Those

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