TED2012 Full Spectrum Audition

Probably a heck of a long shot, but I’m throwing my hat in the ring for the TED open auditions.

These crowdsourced TED talks are MUCH shorter versions of the regular 18 minute TED talks. They are also supposed to utlilize a different type of story telling. For my one minute TED audition, I went with a combination of a few of their suggested ideas and came up with a ‘blizzard of images’ (new slide about every 3 seconds) that are choreographed to my point.

And I do have a point. It’s a kind of a different riff and new take on my “marketing in the collective consciousness” work.

Overall, the basic idea of my TED audition is:

  • For the past 75/100 years, society has been “learning” a huge amount of knowledge from the media, marketers, and others.
  • You’ve retained more of this meaningless pop culture knowledge than you realize.
  • You can quickly communicate a large idea with others in our culture using seemingly meaningless phrases and ideas because you’re both working from this basic pop culture framework.
  • The definition of “the media” is changing from “them” to “us”
  • Will “we” do a better job than “they” did?

(Think of it as a less musical version of “We Didn’t Start the Fire“)

Obviously, the final version of the talk will be longer than this so I can get the whole point across. I would love to present it in Long Beach at TED2012.

(I could also present it to your event! Contact me)

Chris Houchens is a marketing raconteur & writer. Connect with him on Twitter or Facebook.

Posted in media, speaking Tagged with: , , ,