I saw a friend at lunch today and our conversation centered around business, the economy, and the fact that everyone seems to be on hiatus. They’re waiting for things to change before they get back into full gear.
Our talk reminded me of this quote that my junior high health teacher made me memorize (don’t ask):
Upon the plains of indecision lie the blackened bones of countless millions, who at the very brink of victory stopped to rest, and resting there died.
(btw, my version of the quote is actually inaccurate. See Adlai Stevenson’s actual quote here.)
There are too many businesses sitting and resting. People seem scared to either expand operations, do intensive marketing or start new businesses because of uncertainty. But whether its high gas prices, healthcare turmoil, anti-business politics, or other factors, it will always be something.
In reality, now is an excellent time for you to make your move because everyone else is standing still.
In the future, will you say “My business idea failed because of X” or will you say “My business idea failed because I sat on the sidelines for years waiting for the perfect moment which never came”?
Hopefully, you will be able to say “It was a rough time to jump in, but we overcame X and we were very successful”.