Monthly Archives: July 2010

the part of marketing that marketing people forget

Posted on July 28, 2010 by Chris Houchens

Starbucks hopped on the Foursquare marketing train early and came out with a great promotion. But Starbucks’ bold move flopped. Why did they fail? The answer is simple. They forgot (or failed) to communicate their marketing plan with a very … Continue reading →

Posted in branding, marketing, strategy | Tagged , , , , , , , | 8 Comments

guesting at B2CMarketingInsider

Posted on July 26, 2010 by Chris Houchens

I was delighted when Brian Rice recently invited me to do a guest blog post for his B2C Marketing Insider. (It also allowed me an opportunity to shill Brand Zeitgeist again!) My guest post is a little different from what … Continue reading →

Posted in branding, strategy | Tagged , , | 1 Comment

san francisco #140conf

Posted on July 14, 2010 by Chris Houchens

I will be on the book author’s panel (with Pamela Slim) at the #140conf in San Francisco on Aug 19th. This San Francisco version of the #140conf looks to be interesting as it’s a part of Connected Marketing Week. During … Continue reading →

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