you missed it


If your only source of news is national media, you may not realize that a U.S. city was heavily damaged this weekend.

Yes, the Gulf oil disaster should be the top story and the Times Square car bomb attempt was news as it happened. However, the 38th largest MSA in the U.S. (and the capital of one of its states) was (is) being destroyed by flooding and the only place I was getting information about it was through Twitter.

I am a fan of Nashville for many personal and professional reasons. I have several clients and friends there. I consider it “my big city”. It’s where I fly from and where I go when I need resources that aren’t available locally.

WordPress guru @studionashvegas has a great post about how Nashville has been forgotten and makes some good points about how social media, the community, and traditional local media are the future of information…

National media is dead. Local media, and social media, are the blend of information services we need to survive.

If consumers can’t find the information they need, they will seek it out or create it themselves. We’ve already seen this happen with citizen journalism about in-depth topics. It’s now happening with the real time web for breaking news.

Sure. There can be a mob mentality in these situations where mis-information is disseminated exponentially. But that’s exactly the reason why credible news orgs should be participating in social media offering facts such as @tndotcom, @nashvillest, and @wkrn did during the Nashville event.

The lesson for (any) media is this: Consumers’ first concern is always with what’s happening NOW. They’ll mull the consequences later. Your worries need to lie with why you’re not offering immediate information in an immediate media environment instead of worrying about how to create the souvenir of the news the day after it happens.

Part of the lack of national response for Nashville may come from the lag between the real time web and when traditional media figures out there’s a story. I wrote a post about this phenomenon of the tuned-in minority back in 2008. More recently, I tweeted this on April 20th. I saw the story pop up in newspapers and on TV three or four days later. We’ll see if Nashville gets on the radar in the next few days.

UPDATE: I called it. It was an issue with the tuned-in minority. http://shotgunconcepts.com/2010/05/nashville2

[ btw — if you want to help people in Nashville, you can find info here:
http://nashvillest.com/2010/05/03/so-nashville-is-flooded-how-can-i-help ]

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