Month: May 2010

numbers are not what they used to be

The television event is dead. After ABC heavily promoted it as the television event of the decade, the final episode of LOST on Sunday night was seen by about 13.6 million viewers. To put that in perspective, the final episode

Posted in marketing, media Tagged with: , , ,

called it

Yesterday, in my post about the media and the Nashville floods, I suggested that maybe the lack of national media attention was due to the lag between the tuned-in minority  and the traditional media. Turns out I was right. Today

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you missed it

If your only source of news is national media, you may not realize that a U.S. city was heavily damaged this weekend. Yes, the Gulf oil disaster should be the top story and the Times Square car bomb attempt was

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