Small businesses and large corporations are all atwitter about how to do social media. (pun intended)
They hire snake oil social media gurus or they rely on advice from an agency (who only has 13 facebook fans and 81 twitter followers — mostly their employees and spammers) to sell them things that are common sense.
A few weekends ago, I enjoyed the perfect social media incident. Nashville’s Noshville Deli placed these Facebook updates in their followers’ streams on a lazy rainy Sunday morning.
And that’s all there is to it. You’ve placed your brand in the online lifestream of your customers. Just interact with them (and sell) based on what’s happening with their lives.
The secret to all marketing (not just social media) is pretty simple: It’s not about what you have to sell. It’s about what people want to buy.
It’s not rocket science. (unless you’re selling rockets)
Chris Houchens is a marketing speaker and the author of Brand Zeitgeist. Follow him on Twitter or Facebook.
