Small businesses and large corporations are all atwitter about how to do social media. (pun intended)
They hire snake oil social media gurus or they rely on advice from an agency (who only has 13 facebook fans and 81 twitter followers — mostly their employees and spammers) to sell them things that are common sense.
And that’s all there is to it. You’ve placed your brand in the online lifestream of your customers. Just interact with them (and sell) based on what’s happening with their lives.
The secret to all marketing (not just social media) is pretty simple: It’s not about what you have to sell. It’s about what people want to buy.
It’s not rocket science. (unless you’re selling rockets)