Comments on: sell. don’t beg. http://shotgunconcepts.com/2010/02/sell-dont-beg/ Marketing Speaker + Marketing Author Thu, 09 Feb 2012 16:06:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Advertising Marketing Blog http://shotgunconcepts.com/2010/02/sell-dont-beg/comment-page-1/#comment-1168 Advertising Marketing Blog Fri, 26 Feb 2010 14:33:11 +0000 http://shotgunconcepts.com/?p=1406#comment-1168 learn to catch a fish... don't ask for a fish...this is true.. salesman should have dignity and trade mark... customers buy your product because he likes it and he needs your product.. not because he find you pity and hopeless learn to catch a fish… don’t ask for a fish…this is true.. salesman should have dignity and trade mark… customers buy your product because he likes it and he needs your product.. not because he find you pity and hopeless

]]> By: Tim Holmes http://shotgunconcepts.com/2010/02/sell-dont-beg/comment-page-1/#comment-1161 Tim Holmes Wed, 17 Feb 2010 14:00:42 +0000 http://shotgunconcepts.com/?p=1406#comment-1161 i whole-heartedly agree with you. and it is also important to remain loyal to your customer base! i whole-heartedly agree with you. and it is also important to remain loyal to your customer base!

]]> By: Chris Houchens http://shotgunconcepts.com/2010/02/sell-dont-beg/comment-page-1/#comment-1158 Chris Houchens Thu, 11 Feb 2010 17:00:34 +0000 http://shotgunconcepts.com/?p=1406#comment-1158 I'm not saying the salesperson should offer advice (there's another pet peeve -- ad salespeople with the title "marketing consultant") I'm saying the salesperson will be more successful if the client knows (or at least thinks) that the salesperson is there for more than just shaking them down to reach that month's sales goal. The reason those people with marketing in their title won't take advice is that the salespeople have trained them to be on guard by continuously trying to sell irrelevant products/services that don't meet their needs. When a salesperson does take the time (and it does take time) to build a relationship with the client, that's when this process works. When the salesperson takes the time to learn a little about the business and the buyer and only presents products/services that make sense to buy instead of mass faxing (this dates my local media buying days) whatever this month's sales promotion is. Sales are nothing more than relationships. If the inherited list is there or the salesperson works to create it, the sale is really made with the relationship. The bulk of a successful salesperson's sales will be made off the people they have built relationships with -- and who feel (real or not) that the salesperson is helping to solve their problems. I’m not saying the salesperson should offer advice (there’s another pet peeve — ad salespeople with the title “marketing consultant”)

I’m saying the salesperson will be more successful if the client knows (or at least thinks) that the salesperson is there for more than just shaking them down to reach that month’s sales goal.

The reason those people with marketing in their title won’t take advice is that the salespeople have trained them to be on guard by continuously trying to sell irrelevant products/services that don’t meet their needs.

When a salesperson does take the time (and it does take time) to build a relationship with the client, that’s when this process works. When the salesperson takes the time to learn a little about the business and the buyer and only presents products/services that make sense to buy instead of mass faxing (this dates my local media buying days) whatever this month’s sales promotion is.

Sales are nothing more than relationships. If the inherited list is there or the salesperson works to create it, the sale is really made with the relationship. The bulk of a successful salesperson’s sales will be made off the people they have built relationships with — and who feel (real or not) that the salesperson is helping to solve their problems.

]]> By: Mark http://shotgunconcepts.com/2010/02/sell-dont-beg/comment-page-1/#comment-1157 Mark Thu, 11 Feb 2010 16:52:44 +0000 http://shotgunconcepts.com/?p=1406#comment-1157 Finding a client that will take advice about their advertising is very very rare. They know it all. (Especially someone with "marketing" in their title.) Name a salesperson who solves needs and works on commission. Unless they inherited an established client list, (father/kid insurance comes to mind) they will starve. But maybe the order-takers should be allowed to starve and let the true problem-solvers make more than the CEO. All salespeople should be paid a salary that will give them a comfortable lifestyle. Salespeople only "sell" until they reach that level anyway. Finding a client that will take advice about their advertising is very very rare. They know it all. (Especially someone with “marketing” in their title.)
Name a salesperson who solves needs and works on commission. Unless they inherited an established client list, (father/kid insurance comes to mind) they will starve.
But maybe the order-takers should be allowed to starve and let the true problem-solvers make more than the CEO.
All salespeople should be paid a salary that will give them a comfortable lifestyle. Salespeople only “sell” until they reach that level anyway.

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