Month: February 2010

business book reviewers

My publisher has provided me with a limited number of review copies of Brand Zeitgeist. I am looking for a few good online mavens and connectors who want to review the book. If you have an active (couple of posts

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sell. don’t beg.

One of the analogies I probably wear out is comparing bad salespeople to the kids selling ads for school yearbooks. At several times in my career, I was in charge of the marketing for local small businesses. In each job, I would

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