judging the book by the cover

Brand Zeitgeist will be available in March.

Finally. I present to you the cover of Brand Zeitgeist.

My book, which will be available in March, reinforces basic marketing and branding principles and illustrates how organizations can use fundamental aspects of human nature to develop a brand strategy.

Click here to connect on the Brand Zeitgeist facebook page to stay informed about events and announcements about the book.

I’ll soon be looking for some folks who want to review advance copies of the book and/or host a stop on the blog book tour. Stay tuned.