For several months, the Newspaper Association of America has offered a series of free, downloadable print and digital ads that papers can run. The ads mostly talk to readers but are actually subversively directed at advertisers.
Newspapers are not in trouble. They just think they’re in trouble and these ads just reinforce that idea with them, their readers, and their advertisers. They do not inspire confidence.
Newspapers, like all media, are in the eyeball selling business. It doesn’t matter if those eyeballs are looking at column inches or pixels — just as long as those inches or pixels are filled with good content.
I’m offering this version of one of these ads that any newspaper can use for free.
(Click the ad for a larger version to read the copy.)