Comments on: the one where I talk about international marketing http://shotgunconcepts.com/2009/12/the-one-where-i-talk-about-international-marketing/ Marketing Speaker + Marketing Author Thu, 09 Feb 2012 16:06:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Craig Davis http://shotgunconcepts.com/2009/12/the-one-where-i-talk-about-international-marketing/comment-page-1/#comment-811 Craig Davis Fri, 18 Dec 2009 10:34:07 +0000 http://shotgunconcepts.com/?p=1229#comment-811 Not only will marketing like you are in another country hurt you, it can kill you. Where we live in SE Asia, its amazing when we see things exported right out of the USA and dropped here. Sometimes it translates fine (i.e. the Big Mac) and sometimes it gives exactly the wrong conclusion (thus Burger King sells "beef burgers" in Muslim countries and NOT "hamburgers"). This week on CNN out of Hong Kong I heard the reporter talk about the new Sands hotel wanting to make Macau the "Sin City" of Asia. I know what she means because as an American I know that Sin City is just a nickname for Las Vegas but my neighbors would never entertain visiting a place that brags about being full of sin. By all means do business out of your country. Just make sure you cross the culture first or you may find yourself sticking out your hand to a lady who is just staring at you and not offering hers in return. Not only will marketing like you are in another country hurt you, it can kill you. Where we live in SE Asia, its amazing when we see things exported right out of the USA and dropped here. Sometimes it translates fine (i.e. the Big Mac) and sometimes it gives exactly the wrong conclusion (thus Burger King sells “beef burgers” in Muslim countries and NOT “hamburgers”).

This week on CNN out of Hong Kong I heard the reporter talk about the new Sands hotel wanting to make Macau the “Sin City” of Asia. I know what she means because as an American I know that Sin City is just a nickname for Las Vegas but my neighbors would never entertain visiting a place that brags about being full of sin.

By all means do business out of your country. Just make sure you cross the culture first or you may find yourself sticking out your hand to a lady who is just staring at you and not offering hers in return.

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