Month: November 2009

want to write a business book blurb?

UPDATE: manuscript has been sent to all who requested it for blurbs. If you requested and didn’t get an email from me, contact me. ***************** For the past year, I’ve been writing a book. (a blog post will eventually be

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drinking new coke at disney

The great thing about established brands is that they all have a deep core element that they can always refer back to. This core attribute defines the brand in the public’s mind. McDonalds has the arches and the clown. Playboy

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