electing the best spammers

The people who seem to be the most clueless about communication are incumbent politicians.

And the area that they seems to be the most clueless about is opt-in/opt-out communication of any kind. Initiate any contact with them and you’re added to their snail and email mailing lists — whether you want to be added or not.

Today’s example: Take a look at the end of this e-survey form from a member of my state’s congressional delegation:

Politicians are the worst spammers.
Do or die. Opt in is not an option.

The cynic in me says that constiuent input is not really wanted here and it’s just an underhanded way to populate a database. After all, I’m used to members of Congress trying to scam me.

But I like this Congressman and think he’s a good guy. And he actually does a really good job getting out and making personal one-on-one connections with people in the district. So I’ll give him the benefit of the doubt and assume that he doesn’t know that opt-in communications are not only much more effective for the sender, but are also just the right thing to do.

It’s basic e-communication 101 and anyone with any common sense should know it, but politicians seem to be blissfully ignorant.

But think about this. These ham handed / bone headed moves are done by the same people who are making big decisions that affect every aspect of your life. Sleep well.