http://shotgunconcepts.com/2009/07/just-a-tweet/ Chris Houchens | Marketing Speaker and Marketing Author Wed, 03 Mar 2010 15:04:49 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://shotgunconcepts.com/2009/07/just-a-tweet/comment-page-1/#comment-728 bettyl Wed, 26 Aug 2009 23:58:59 +0000 http://shotgunconcepts.com/?p=1143#comment-728 It's such a catch-22. Some need to be sued, some need to be left alone, some are just crying out for help. But for large corporations, they need to see the whole picture. It’s such a catch-22. Some need to be sued, some need to be left alone, some are just crying out for help. But for large corporations, they need to see the whole picture.

]]> http://shotgunconcepts.com/2009/07/just-a-tweet/comment-page-1/#comment-675 Elizabeth Wed, 29 Jul 2009 17:16:17 +0000 http://shotgunconcepts.com/?p=1143#comment-675 You pose a good question. When does a company just need to let it pass or when should they respond? In this case, the response shouldn't have been, sue sue! but they should have followed the example of United and what they did in response to the United breaks guitars video. Horizon could have used this as an opportunity to increase people's opinion of their customer service; however, thanks to their rash legal response, they've tainted their brand even more. You pose a good question. When does a company just need to let it pass or when should they respond? In this case, the response shouldn’t have been, sue sue! but they should have followed the example of United and what they did in response to the United breaks guitars video. Horizon could have used this as an opportunity to increase people’s opinion of their customer service; however, thanks to their rash legal response, they’ve tainted their brand even more.

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