Comments on: do as they say not as they do

By: Michael Lynch

Michael Lynch — Wed, 29 Jul 2009 15:12:29 +0000

I agree for the most part but I do have a few comments:

I think office photos, although common and trendy, do serve a purpose (if done well): they show the client that a) they are ding well enough to have an office, and a pretty nice one too and b) they work in a comfortable environment, one that will lend to their production quality.

Like the office photos, the company bios (again, if done well) show the client how creative they are. Obviously, creativity is important in such a competitive industry.

I think the flash trend is dying and is being replaced with Wordpress. Thank God.

Other than that, I think you pretty much nailed it.

Here’s an idea for your next post: Why all software websites are the same (i.e. liquid layouts w/ big colored stripes, big and bold typography, nifty icons, and sitemaps in the footer).

By: H. Michael Karshis

H. Michael Karshis — Tue, 28 Jul 2009 15:31:25 +0000

“We’re a new type of agency.” and the rest is filled with meaningless jargon and buzzwords…

Ha! Genius.

HMK

By: Ricky Salsberry

Ricky Salsberry — Tue, 28 Jul 2009 13:38:59 +0000

Laura Bergells : So, so, true! And sad… When almost every agency uses the same “see how different we are” approach to demonstrate why they’re unique… they all end up looking and sounding exactly the same.

Amen. It's like the kids who shop at Hot Topic: "I wanna be different, just like everybody else!"

By: Josh

Josh — Tue, 28 Jul 2009 11:43:15 +0000

That’s supposed to read “To be fair, I think…”

By: Josh

Josh — Tue, 28 Jul 2009 11:42:47 +0000

To be fair, I don’t the poor quality of many agency sites is related to the amount of time they have to spend working on their own materials. Agencies also have a very different (read: more focused) role than marketers do.

And I definitely second the vote for auto dealers, plumbers, lawyers, dentists, CPAs and I’d like to add “almost any website targeting a local business targeting folks in the 25-55 demographic”

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By: Sai-Kit Hui

Sai-Kit Hui — Mon, 27 Jul 2009 02:42:14 +0000

I vote for auto dealership sites. Their sites are as outdated as their method of selling automobiles.

By: Kris Jordan

Kris Jordan — Fri, 24 Jul 2009 22:19:19 +0000

A problem that runs deep with agencies, in my mind, is that when they move to the web they don’t appreciate that web technologies are a new core competency and orthogonal to their existing core competencies. An ad agency going interactive is a lot like a painter going into high tech canvas production. Just wrote a piece that talks about this: http://newmediacampaigns.com/page/challenges-of-transitioning-from-traditional-to-interactive-agency