People get excited about and take photos of little bottles of shampoo.
Studies show that tips increase when the diner is given an after-dinner mint and the tip increases even more when the mint is personally handed to the diner by the waitstaff.
Free wi-fi is appreciated (and sometimes abused.)
The little things that you think you can easily cut — are the same things that are making your whole thing tick.
Chris Houchens is a marketing speaker and the author of Brand Zeitgeist. Follow him on Twitter or Facebook.
