the little things

People get excited about and take photos of little bottles of shampoo.

Studies show that tips increase when the diner is given an after-dinner mint and the tip increases even more when the mint is personally handed to the diner by the waitstaff.

Free wi-fi is appreciated (and sometimes abused.)

The little things that you think you can easily cut — are the same things that are making your whole thing tick.

Chris Houchens is a marketing raconteur & writer. Connect with him on Twitter or Facebook.

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