Comments on: frenzied oprah chickens http://shotgunconcepts.com/2009/05/frenzied-oprah-chickens/ Marketing Speaker + Marketing Author Sun, 20 May 2012 22:57:50 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: chris likes spicy chicken « Chris Houchens .:. Marketing Speaker and Author of Brand Zeitgeist | Shotgun Marketing Blog http://shotgunconcepts.com/2009/05/frenzied-oprah-chickens/comment-page-1/#comment-1302 chris likes spicy chicken « Chris Houchens .:. Marketing Speaker and Author of Brand Zeitgeist | Shotgun Marketing Blog Wed, 02 Jun 2010 02:42:34 +0000 http://shotgunconcepts.com/?p=1029#comment-1302 [...] staggered reservation system is a smart idea to maintain pacing and supply to avoid a free chicken disaster like that other chicken place had. After making the reservation, I got an email “from” the actual manager of the [...] [...] staggered reservation system is a smart idea to maintain pacing and supply to avoid a free chicken disaster like that other chicken place had. After making the reservation, I got an email “from” the actual manager of the [...]

]]> By: Chris Houchens http://shotgunconcepts.com/2009/05/frenzied-oprah-chickens/comment-page-1/#comment-516 Chris Houchens Mon, 11 May 2009 03:11:48 +0000 http://shotgunconcepts.com/?p=1029#comment-516 @Billy -- excellent point. Consumers just see the promises of the corporation. They don;t care about the problems of the franchisees. @Billy — excellent point. Consumers just see the promises of the corporation. They don;t care about the problems of the franchisees.

]]> By: Billy Hoffman http://shotgunconcepts.com/2009/05/frenzied-oprah-chickens/comment-page-1/#comment-514 Billy Hoffman Sat, 09 May 2009 02:25:33 +0000 http://shotgunconcepts.com/?p=1029#comment-514 We have seen this type of activity before and it is especially dangerous for franchises. Whenever there is an option for stores not to participate in a large scale giveaway big problems will result. Due to human nature it is the norm for franchisee's to "want to do it their way". In this system of business building it is not good when this happens although it happens alot. I can't even begin to tell you how many times we've talked shop with a franchise owner who says "well they say" meaning (the parent company who wrote the book and did all the market research), but, "we have decided to try something else". Imagine a McDonalds owner waking one morning with the epiphany that he hates the Big Mac and will now be selling the Big Dog instead. Makes no sense. Final two cents is...promoting anything with Oprah requires ENORMOUS amounts of FOLLOW THROUGH. Those crazy ladies are coming whether you like it or not! We have seen this type of activity before and it is especially dangerous for franchises. Whenever there is an option for stores not to participate in a large scale giveaway big problems will result. Due to human nature it is the norm for franchisee’s to “want to do it their way”. In this system of business building it is not good when this happens although it happens alot. I can’t even begin to tell you how many times we’ve talked shop with a franchise owner who says “well they say” meaning (the parent company who wrote the book and did all the market research), but, “we have decided to try something else”. Imagine a McDonalds owner waking one morning with the epiphany that he hates the Big Mac and will now be selling the Big Dog instead. Makes no sense.

Final two cents is…promoting anything with Oprah requires ENORMOUS amounts of FOLLOW THROUGH. Those crazy ladies are coming whether you like it or not!

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