Month: April 2009

on the right track

I totally agree with Jetpacks. This is a great spot. Actually, it rises to the level of a case study of how to use creative advertising that actually shows the benefit of the product. Without ever having to shove the

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watered down

I realize I just picked on Tropicana not too long ago, but their latest product has me back on the warpath.They’ve introduced a product called Trop 50 which is supposedly a lower sugar juice. If you’ll glance at the ingredient list on the

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me 2.0

A few weeks ago, Dan Schawbel forwarded me a sneak peek of his new book, Me 2.0: Build a Powerful Brand to Achieve Career Success and asked me to offer a review. The idea of a personal brand not a

Posted in book reviews, branding, marketing Tagged with: ,

maybe wom isn’t that effective

I wonder why they wasted the money on postage and printing to mail me this since I would have eventually just “heard about it on the street” anyway??

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