Month: March 2009

stimulated HIPAA marketing

A few years ago, I helped write a book about healthcare marketing and HIPAA. Over the past few weeks, I’ve had a major uptick in the number of media inquiries and emails from healthcare marketers who want my take on

Posted in marketing Tagged with: , ,

hey brother, can you spare a dime? I’m a little venti

Starbucks is concerned that you think a $4 cuppajoe is an extragavance in a tight economy. They’re planning an ad campaign to rid your little mind of the “myth” of a $4 sbux treat. Since they’re knee-jerking and killing the

Posted in marketing Tagged with: , , ,

connecting the dots

Another printed newspaper went away today and with typical media self-absorption, the paper reported their own obituary with an in-depth report complete with a full page front page farewell. This death comes on the tails of last week’s Pew Research report that apparently

Posted in branding, media, strategy Tagged with: , , , , ,

oprah eats zuckerberg

Well, in case you were wondering, it’s official. Facebook has now gone completely mainstream. Zuckerberg was on Oprah today. Apparently, Zuckerberg likes to have a weird interview every March. There was his fiasco last year at SXSW and then there

Posted in online Tagged with: ,

marketing using fear

In today’s economic climate, I see lots of companies abandoning sound marketing strategy and retreating to adopt a fear based marketing strategy. While fear can motivate, it also camouflages real underlying problems. If you want to survive these unsure times,

Posted in branding, marketing, strategy Tagged with: , , ,

baton rouge branding

Thanks again to the great people at the Baton Rouge Ad Fed for having me in as their March speaker. As promised, here are the the slides from my presentation. Winning Brand Strategies — AdFed Baton Rouge View more presentations

Posted in branding, speaking Tagged with:

may i have your attention

I had a conversation today where one of the participants said that most people consider advertising annoying. I responded that people don’t think advertising is annoying. They think irrelevant advertising is annoying. But these days it’s hard to separate the

Posted in advertising Tagged with: , ,