no such thing as bad press?

Marketing Tip — Always put your logo on the buoyant end of the plane.


btw– Supposedly this was the first pic of the event taken from an iPhone and immediately uploaded to Twitter using Twitpic. The MSM then interviewed the citizen journalist nearly a half hour after he broke the story.

Other reports say that Sean Connery was standing near the crash mumbling something about Charlemagne and armies of rocks and trees and the birds in the sky.

Chris Houchens is a marketing raconteur & writer. Connect with him on Twitter or Facebook.

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3 comments on “no such thing as bad press?
  1. GoingLikeSixty.com says:

    If I laff will that just encourage you?

  2. Carolyn Wilman says:

    You are so right! They couldn’t have paid for the amount of airtime/print their logo received yesterday in the news.

    Also, the pilots did a good job saving lives instead of seeing the logo in flames. Would that have been as good? I think not.

  3. Chris Houchens says:

    @60 — the question is — do you really want to encourage this behavior?

    @Carolyn — I sincerely hope that if I’m ever in trouble on a plane — the pilot is currently studying cockpit crisis management and is an expert in no engine gliders like this one was. Did you know the pilot now has a facebook fan page? http://www.facebook.com/pages/Captain-CB-Sully-Sullenberger/45557497235