Month: November 2008

just use the other ad

Good points made in this Ad Report Card article from Slate about what’s killing the effectiveness of online video ads. Just like “in the good old days” when all businesses threw up a website that was nothing more than a

Posted in advertising, online Tagged with: , , , ,

expecting this call

Concerning this MediaShift post: Hi! I’m calling from your local newspaper. As you may know, over the past few years our industry completely missed the boat on how to succeed online. As a matter of fact, we’re still arguing with

Posted in advertising, media, online Tagged with: , , ,

doesnt work at 10 2 or 4

So on the surface, it looks like a publicity win-win-win-etc when the Dr. Pepper folks good naturedly agree to pay up on an outrageous bet that they made with the public. That is until the public tries to collect and

Posted in marketing Tagged with: , , ,

stories

So over the past two years gas prices rose about $2/gallon from what they were. Supply and demand? That can’t be causing it. The oil companies were sticking it to us. Let’s start a chain email to not buy gas

Posted in marketing, media, strategy Tagged with: , ,

brewed stupidity

This happened today:–Well established local media organization wants to shoot video of the Starbucks coffee for votes promotion (which btw could be illegal)–The barista-in-charge won’t allow interviews or footage to be shot in the store.–Free coverage and promotional value to

Posted in marketing Tagged with: , ,