focus on the wrong things

Most people starting a business spend entirely too much time, energy and money playing house rather than marketing the business. They focus on setting up a corporation, printing business cards, pens, etc. And all that seems like a lot of work and they’re busy. But they’re not in business…not yet.

Here’s how you need to allocate your upfront time:
1% – do I have legal and financial structures in place to do business (copyrights, bank accounts, etc)
49% – Do people want to buy what I’m selling?
50% – Do I have a marketing plan?

You’re not really in business until someone gives you money for what you’re in business for.

speaking south

A few notes on upcoming speaking events:

  • (near) Birmingham, AL — On Fri Nov 14, I’ll be talking healthcare B2B marketing at the annual national meeting of the Contact Lens Manufacturers Association.
    (more info and registration)
  • Baton Rouge, LA — I will be doing my presentation, “Selling the Image: Developing a Winning Brand Strategy,” for the Advertising Federation of Baton Rouge on Fri Mar 6
    (more info)

As always, if you need a marketing speaker to deliver an entertaining and engaging presentation on branding, media, healthcare marketing, sales, or any of the other marketing topics I cover, then please contact me.

no thanks

So I get this email from a major organization that you’re well aware of —

….we’ve received inquiries from [redacted] members who are wondering about the reports they are receiving from [redacted], Inc. We put together a short FAQ to answer your questions about this free service, at…

I can imagine the meeting that precipitated this email. Why are people emailing us complaining about this list? Why are our emails getting blacklisted?

I don’t care how valuable you think your information is.
I don’t care how much you think I need it.
If you place me on an email list that I didn’t ask to be on, then you’re spamming me.