we don’t like the masses

So someone sends me a link and when I get to the page I get this:
ie nonsupport

Really? You chose not to build first for the browser that 76% of people on the internet use? You chose to build for the browser that only 16% use?

Sure. It’s a hip and trendy tech-friendly 16%. And Firefox is a better browser. And Microsoft is evil. And etc. And etc. But as I’ve said before, you can’t be elitist if you’re wanting mass market success:

Yes. They’re using an inferior browser. They’re shopping at big box stores. They buy crap to eat. So build your website so it’s at least functional in a crappy browser on dial-up, stock your stuff at Wally-World, and put out a plate of Slim Jims and Twinkies.

If you want to succeed with the masses, you have to hold your nose and work with the masses.

About Chris Houchens

Chris Houchens is a marketing speaker and the author of Brand Zeitgeist. Follow him on Twitter or Facebook.
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