Shotgun Marketing Blog presents: Real Media Spending Cutbacks
[Real Media Spending Cutbacks!]
Today we salute you, Mr. Anheuser-Busch Media Buyer.
[Mr. Anheuser-Busch Media Buyer!]
Anheuser-Busch has slashed radio spending that will hurt the broadcasting industry especially large radio companies like Clear Channel.
[Let's play Monopoly!]
The bigwigs say they’re just moving money around. Sure. Moving it out of reach from Hits 97.3FM.
Why spend money in a local market when you can buy Super Bowl spots like they’re on the Dollar Menu?
[waldrobe malfunction!]
So crack open an ice cold newspaper classified section, Mr. Anheuser-Busch Media Buyer. Because it’s either that or picking up a shovel down in the Clydesdales‘ stables.
[Mr. Anheuser-Busch Media Buyer!]
Anheuser-Busch, St. Louis, Missouri Leuven, Belgium.
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(After writing this, I have new respect for the copywriters who do the Real Men of Genius campaign. You have to get the cadence exactly right or it doesn’t work.)
Chris Houchens is a marketing speaker and the author of Brand Zeitgeist. Follow him on Twitter or Facebook.
