Oh. I can come up with many more ways to be annoying, but GeneratorLand has come up with five reasons why marketing people tend to annoy their colleagues.
If you look at his 5 reasons, you’ll notice a common theme. Lack of proper communication by the marketing person.
Sometimes marketing does get a bum rap by the rest of the company. Why? It’s because the marketing folks forgot to market the marketing to the rest of the company. In order to have success in marketing, you have to have the entire team behind the plan.
I agree. Our Marketing tram tries to keep the rest of our 60-person company in the loop on key marketing efforts (sending our eNewsletters internally, posting the results of certain campaigns on our intranet, etc.) Done the right way these “marketing of marketing” efforts can help blow away the fog. I must admit however, I’m guilty of some of the other items in the list.