You never want a tragedy to strike in your town.
But if it does, the local newspaper’s online edition should be the source for constant updated information. And that newspaper should assume that it will get hit with a load of visitors from both local and national traffic. There should be a plan with the web host to deal with an influx of visitors.
If there’s not, when the workplace shooting occurs, your online newspaper will look like this:
(Screenshot @ 7:46am 6/26)
And it’s not just news/media that need to think about this. What if your site went to the top of Digg/Reddit/etc tomorrow? Would you be able to capitalize on the opportunity? Maybe you should call your web host today and make sure.
Chris Houchens is a marketing speaker and the author of Brand Zeitgeist. Follow him on Twitter or Facebook.
