I’ve been getting alot of pitches lately in the inbox. (You know, because I’m such an A-lister.) But while the spinmeisters sending the email are working hard to find marketing/business blogs, they’re not putting much effort into the actual pitches. Instead of the stale monotony of a data merge form email, it’s typically the stale monotony of a perky intern trying to garner my goodwill.
Most of the time, you can tell they’ve never visited the blog because they’ve gotten some basic obvious fact about me or the blog wrong — or because the product they’re pitching is not even related to the topics I normally cover. But, of course, most pr and ad agencies make money on efforts not results. Some agency or marketing firm has blown smoke up some client’s oriface by ensuring that they can get blog coverage of thier product, book, etc so they just spam every blogger hoping to strike one eventually. (look! we can work the social media web2.0 buzzword train!)
I’m used to it in the email inbox, but not my postal one. Imagine my surprise today when I open my spider-infested mailbox and I have a letter from Cyprus, the small eastern Mediterranean island country where they like to center-justify their address fields.
The letter inside is a pitch for some dvd training system for speakers and lost me after about the first paragraph. But I opened it and looked at it (which is an essential step in any direct marketing campaign).
I suggest all these PR agencies trying to get blog coverage start doing this. Instead of setting up a bunch of interns in a cubicle farm and spamming bloggers, why not send them all to an island nation (Malta, Cuba, Trinidad and Tobago) and have them send us postal pitches?
It might work.
(and btw — I am always looking for something to write/blog about. If you have a relevant well thought out pitch and want to reach my
millions billions of engaged readers who are all innovators and early adopters, send it along. And seriously, if you’re one of the readers who wants me to take on a topic, please email me. I’m starting to get blogger’s block.)