http://shotgunconcepts.com/2008/03/look-at-me-2/ Marketing Speaker + Marketing Author Thu, 09 Feb 2012 16:06:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://shotgunconcepts.com/2008/03/look-at-me-2/comment-page-1/#comment-281 Nic Mitham Sat, 07 Feb 2009 04:44:00 +0000 http://shotgunconcepts.com/2008/03/look-at-me-2/#comment-281 my thoughts on this are that the initial acid test decision on whether or not the ceo was the founder of the business. <br/>my experience has shown that ceo's etc can talk a lot more passionately (and therefore engage the audiece) if they actually had the idea for the company in the first place. <br/>ceo's who did not found the business can not possibly have the same amount of passion as a founder. <br/>i think this theory is applicable to larger companies (think virgin and richard branson). my thoughts on this are that the initial acid test decision on whether or not the ceo was the founder of the business.
my experience has shown that ceo’s etc can talk a lot more passionately (and therefore engage the audiece) if they actually had the idea for the company in the first place.
ceo’s who did not found the business can not possibly have the same amount of passion as a founder.
i think this theory is applicable to larger companies (think virgin and richard branson).

]]>