http://shotgunconcepts.com/2008/02/proof-shame/ Marketing Speaker + Marketing Author Thu, 09 Feb 2012 16:06:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://shotgunconcepts.com/2008/02/proof-shame/comment-page-1/#comment-120 Wendy MacQueen Sun, 02 Mar 2008 19:39:00 +0000 http://shotgunconcepts.com/2008/02/proof-shame/#comment-120 Great work Chris! I struggle with this with my clients all the time - untrained folks being allowed to write for them, design for them, build their websites. <br/>It is a real struggle getting small business owners to realize that even a small mistake reflects on their brand. <br/>My fifth grade teacher, Loretta Gertrude Price, taught the whole class that when you go to a restaurant, check the bathrooms first. If the bathroom isn't clean, then for goodness sake don't eat there. If they can't be bothered to clean the bathroom (which customers see) then imagine what the kitchen must be like (which customers don't generally see). <br/>The marketing is the same thing. If you don't put the effort into making sure everything is perfect, why would a customer believe you are serious about your business? Great work Chris! I struggle with this with my clients all the time – untrained folks being allowed to write for them, design for them, build their websites.
It is a real struggle getting small business owners to realize that even a small mistake reflects on their brand.
My fifth grade teacher, Loretta Gertrude Price, taught the whole class that when you go to a restaurant, check the bathrooms first. If the bathroom isn’t clean, then for goodness sake don’t eat there. If they can’t be bothered to clean the bathroom (which customers see) then imagine what the kitchen must be like (which customers don’t generally see).
The marketing is the same thing. If you don’t put the effort into making sure everything is perfect, why would a customer believe you are serious about your business?

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