fishy facts

  • Approximately 23% of the year’s sales of Filet-O-Fish sandwiches at McDonalds are purchased during a 40 day window that began today.
  • Filet-O-Fish was invented in 1962 by a Cincinnati / Northern Kentucky McDonald’s franchisee who had stores located in a predominantly Roman Catholic area.
  • The franchisee, Lou Groen, originally made the sandwich with high quality halibut, but the corporation made him switch to the cheaper Atlantic cod.
  • In order to get the Filet-O-Fish on the menu, Groen was challenged to a sales contest by Ray Kroc who also had a meatless idea called the Hula Burger which was nothing but a slice of pineapple on a bun. The Filet-O-Fish won.
  • The Filet-O-Fish was the first item added to the original McDonald’s core menu.
  • I have blogged my weird fascination of the relationship between fish, marketing, and Lent before.
  • I can’t eat a Filet-O-Fish without my gag reflex kicking in at least once.

All facts (except for the gag one) from the Cincinnati Enquirer.

4 thoughts on “fishy facts”

  1. That is fascinating. So Catholics are buying the crap out of Filet-O-Fishes.

    I used to think it was (in relation to their other offerings) “Healthy.” Turns out it’s one of their highest calorie sandwiches.

    Might have to steal this one from you this weekend.

  2. As a Ky Catholic I’m ashamed to admit that I depend on McDonalds to survive Lent.
    As far as fast food fish sandwiches go, it’s by far the best (which still isn’t saying much). My family in Louisiana who has access to fresh seafood has never eaten a McDonalds fish sandwich. I think they’re missing the penance and suffering aspect of Lent!

    1. Yes. Any sort of seafood in inland KY pales in comparison to the coast, with one exception. I love Mitchell’s Fish Market in Louisville. They use the UPS hub to fly stuff in fresh. But it’s a bit pricey and reserved only for special occasions.

      There’s always catfish.

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