Month: January 2008

spoonful of sugar

I’ve been expecting it to blow up. Marketing Rule #2634 — If all the players in one industry start a marketing arms-race, it will escalate to a point that one of the players will be stupid enough to launch the

Posted in marketing Tagged with:

what will irritate me for the next few weeks

We’re entering Advertising’s most holy time of year. The Super Bowl (or as their legal hounds would prefer, “the big game”, which also ticks me off) is advertising’s moment in the sun. For a few weeks in the dead of

Posted in advertising Tagged with: , ,

i-ad

Minimal copy. Clean layout. Easily recognizable logo. The Apple look.

Posted in advertising Tagged with: , ,

sweet sassy mo lassy

Today is the anniversary of one of my favorite surreal historical events, Boston’s Great Molasses Flood. The Great Boston Molasses Tragedy, occurred on January 15, 1919, in the North End neighborhood of Boston. A large molasses tank burst and a

Posted in marketing, strategy Tagged with: , ,

a conversation that’s happening somewhere RIGHT NOW

Clueless Marketing Guy #1 — We need to synergize our viralness on the web2.0 gravytrain. Clueless Marketing Guy #2 — What? #1 — We need something cool and interactive on the web that engages our customers. #2 — Let’s put

Posted in marketing Tagged with: , ,

pigskin branding

The Miami Dolphins have had one of the worst seasons ever. They finished with only 1 win and 15 losses which ties the NFL record for most losses in a season. Obviously, most Dolphins fans and citizens of South Florida

Posted in branding Tagged with:

junk in the trunk

I have a love-hate relationship with Penelope Trunk. On one hand, she does sometimes have a far-sighted vision for where the concept of “work” is going and how to deal with the realities of the new workplace. Sometimes, she gives

Posted in marketing, online Tagged with: , , ,