NOTICE: All the links in this post go to the old blogspot location. If you’d like to read these posts, please browse the best of 2007 tag. Thanks.
January will mark the end of my third year of blogging. And 2007 has been another good year. I’ve been a marketing business speaker to seven groups including my first barcamp. The Shotgun Marketing Blog has bounced all over Advertising Age’s list of the top marketing blogs. I was lucky enough to put another author credit to my name with a marketing book that was released in late summer. And a local marketing group named me as their marketer of the year.
As I did in 2006 and 2005, I’d like to showcase some of the year’s best posts. What makes them the best? These are posts that either got a lot of mileage around the web, were heavily commented/linked to, or are just posts that I liked alot.
— Don’t Trust Bloggers
They have shifty eyes.
— This Old Pledge Week
Are you killing your own customer base?
What if your pizza guy starting delivering pizza like you send spam email?
— Salespeople Types
You’ve met all these people.
— Guerrillas peeing in the ocean
Guerrilla marketing’s impact may be small if you don’t do it right.
— What are you selling?
If you don’t know — how will your customers?
— Square Hole — Round Peg problems
Stop using old answers to new marketing problems.
— Even God has brand problems
Your customers may not love you even when you provide what they need.
— Artificial Networks
Make sure your marketing network is real.
— Marketing Haiku
Marketing knowledge delivered in
19 17 syllables
— Old Media
Changes in media are not on the way. They’re here.
— Mr. Splashy Pants
Non-profits (and for-profits) need to embrace new blood.
If you’re a new reader, this will give you a chance to catch up. And if you’re a long time reader, thanks for sticking with me.