A recent survey from Anderson Analytics has some interesting thoughts from senior marketing execs.
Apparently, concepts like segmentation, brand loyalty and competitive intelligence are “hot”.
Concepts such as the Long Tail and Six Sigma are on the way out.
You know what’s really out?
Building your entire marketing plan on buzzwords that will be passe in a few months.
Buzzwords don’t build business success. A strong comittment to the brand and your customers do.
Well said. I spent years dealing with CACI, One Page Plans, and even Six Sigma (I’m a green belt!) and my former employer has discontinued most buzzword programs. Most of them were colossal wastes of money. They’re still hanging on to Six Sigma and, unfortunately Jack Welch’s really awful management practices.