hey taxi!

Sometimes the product IS the logo. If you’re lucky enough to be caught in that position, don’t mess with it. But bureaucracy is not that smart.

In what is a sure fire example of the crap that can be produced by committee, New York has unveiled a logo for New York taxis.

new york city taxi logo
Never mind that the logo is not needed. They went the extra step to make it hideous.

How can you use three typefaces in only seven characters?

Am I in Boston? Why is the Boston T symbol showing up in the middle?

And as one commenter on a New York Times blog wrote — “it looks like someone used a dime-store stencil.”

The sad part about the whole logo is that it probably started as a good one since the original ideas came from Smart Design, the same group that puts together the smooth designs of Oxo proucts. But, as Tim Manners posted on Reveries, — “Rather than settling on one idea, the committee decided to go with all of them.”

Several more problems are outlined in this New York Times blog post along with commentary and alternative designs from some smart designers.

Chris Houchens is a marketing raconteur & writer. Connect with him on Twitter or Facebook.

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