Long time readers of the Shotgun Marketing Blog know that I’m a big anti-fan of the idea of governments trying to “rebrand” a geographic area — (many past examples here)
City leaders of Clarksville, TN are tired of all the negative publicity their town is getting so they are looking for a new slogan.
Earlier this month, a citizen committed a Budd Dwyer style suicide during a city council meeting.
Yeah. A catchy slogan ought to do it. Maybe even a jingle.
(thanks to mvp for the tip)