Here’s the thing that people get wrong about their web presence:
It’s not about building a second version of yourself, your business, or your industry online. It’s about starting fresh with a new platform to reach a new audience.
But people continue to want to fit their old models and their present strategies into an online plan.
It’s like trying to hook a horse up to a car.
It’s like putting white-out on your computer screen.
Stop applying the old answers to the new questions.
