Month: August 2007

how to keep people from using your site

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guerrillas peeing in the ocean

Normally, I’m a cynic when it comes to the concept of guerrilla marketing. There are several reasons:–As with most marketing platforms, it’s misunderstood. People call some things guerrilla marketing that really aren’t.–Some guerrilla marketing tactics should be part of a

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Playing House

For many people who are starting a business, the first step of planning involves a call or online order to Lands End for the embroidered shirts. Their next step is spending gi-normous amounts of cash with lawyers, branding consultants, and

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Reflections on Barcamp Nashville

After taking some time to absorb the experience and decompress, here are a few scattered thoughts on Barcamp Nashville. There’s been a healthy discussion going on (like here and here) about how it wasn’t a “real barcamp”. While I tend

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Barcamp Nashville

Barcamp Nashville has been interesting…..with neat speakers, great people, and a warm room (in more ways than one). I had planned to liveblog while I was here, but I’ve had some wi-fi trouble. 60 has been posting and the twitter

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Thank You Thank You Very Much

Today is Elvis’ death day. When I was in college, I and a friend accidentally wound up in Memphis on Aug 16. It’s very interesting. Lots of interesting people. Lots of corny stuff. Everything at the Graceland complex is exactly

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Important to who?

Most of what you think is incredibly important about your product/service is meaningless to the people you’re trying to talk to. Most marketing fails because you’re trying to solve your marketing problem rather than the problems of your consumers.

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