Small Rule

Posted on June 18, 2007 by Chris Houchens

The smaller an available ad space, the more information the client (or salesperson) will want to cram in it.

About Chris Houchens

Chris Houchens is a marketing speaker and the author of Brand Zeitgeist. Follow him on Twitter or Facebook.
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2 Responses to Small Rule

  1. marketingasolicitor.com/ says:
    February 6, 2009 at 20:12

    Although they do say….less is more!

    We once took a whole page advert left it blank and had a tiny ad in the middle, worked really well.

  2. GoingLikeSixty says:
    February 6, 2009 at 20:13

    Wait ’til you see my new GapingVoid blog cards! heh!