http://shotgunconcepts.com/2007/05/mc-iced/ Marketing Speaker + Marketing Author Thu, 09 Feb 2012 16:06:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://shotgunconcepts.com/2007/05/mc-iced/comment-page-1/#comment-216 Rob Sat, 07 Feb 2009 03:04:00 +0000 http://shotgunconcepts.com/2007/05/mc-iced/#comment-216 The switch toward more Starbucks like restaurants is especially ludicrous when you look at their menu. Even with the changes (premium coffee, salads, etc.) the bulk of the menu is burgers and fries. If McDonald's really wants to renegotiate their brand image, they have to do a lot more work from the bottom up. The switch toward more Starbucks like restaurants is especially ludicrous when you look at their menu. Even with the changes (premium coffee, salads, etc.) the bulk of the menu is burgers and fries. If McDonald’s really wants to renegotiate their brand image, they have to do a lot more work from the bottom up.

]]> http://shotgunconcepts.com/2007/05/mc-iced/comment-page-1/#comment-214 Irene Sat, 07 Feb 2009 03:03:00 +0000 http://shotgunconcepts.com/2007/05/mc-iced/#comment-214 I agree. They are well known for the products they sell and changing the perspective will not help them change what people think about them I agree. They are well known for the products they sell and changing the perspective will not help them change what people think about them

]]> http://shotgunconcepts.com/2007/05/mc-iced/comment-page-1/#comment-215 John Sat, 07 Feb 2009 03:03:00 +0000 http://shotgunconcepts.com/2007/05/mc-iced/#comment-215 It sure is hard to change to way people think about the Mcdonalds brand. Convincing the public with their iced coffee will probably take a long time before people will recognize them with it. It sure is hard to change to way people think about the Mcdonalds brand. Convincing the public with their iced coffee will probably take a long time before people will recognize them with it.

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