I don’t want to get into the politics of it, but this article from Slate is a wonderful example of the mistakes that are made when you try to “REBRAND” through words and not actions.
It doesn’t matter what you SAY. It matters what you DO.
Press Releases don’t change public perception of your brand. Positive customer experiences do.
If government propaganda can’t change public perceptions, what makes you think your incredibly clever advertising can?