Lately, I’ve noticed lots of companies have adopted a Forrest Gump marketing philosophy.
This occurs when you’re not taking care of the marketing side of the business, but you’re still growing and opportunities are presenting themselves because of destiny and/or blind luck.
Does it work for some businesses? Yes.
Is it a sound philosophy? No.
Because while sometimes you find yourself an international ping pong champion who meets Nixon, you could just as easily be waistdeep in mud in Southeast Asia while Jenny is back in the states getting high.
You control your marketing destiny. Don’t be swayed by wherever the current takes you. Develop a marketing plan and get to the goal.
marketing is very important, any company that does not do any of this is bound to fail, you ahve to make name for yourself, unless you have the ultimate branding via word of mouth alone. I do however believe this is hard to achieve.
It’s a great risk by just letting your destiny be swayed by wherever the current takes you. Business is more on control and estimation and not on luck.