Make them Hate you

While the common marketer is making great strides to have the customer LOVE the product and company, the sly cunning marketer knows that an alternate strategy is to make them hate you.

It worked for Phillip Morris aka Altria. Click on the player below to see a “Philip Morris marketing consultant” work to reposition the Wallstrip v-log.

And if you’re not a regular viewer of the Wallstrip v-log with Lindsay Campbell, you should be. It’s great info wrapped up daily in a very entertaining package. My biggest client has even integrated it into their web product.