Cream and Sugar

Saturday afternoon on the way to Nashville, I stopped at a McDonalds to get a Coke. Here’s the conversation that the person in front of me had with the cashier…

GUY: Senior coffee, please

MICKEY D: Would you like for us to add the cream and sugar?

GUY: (While glancing down the counter at the cream and sugar) It’s right there.

MICKEY D: Would you like for us to add it?

GUY: Why? It’s right there.

MICKEY D: Silence and blank stare

GUY: Silence and blank stare

While the McDonalds counter guy couldn’t offer an answer….let me.

It’s because there was a committee meeting of the “premium” coffee folks in Oak Brook, IL. Phrases such as “compete with Dunkin Donuts”….”create a customer experience”….and “an upscale Starbucks interaction” were used heavily.

I’m sure they came out of the meeting thinking they had the next McDLT.

Of course, if they’d just asked a senior citizen and a teenager at a rural McDonalds off of I-65 what they thought of the idea, they’d told them….”but it’s right there!”

McDonalds next big and great ideas?
–Would you like for me to squirt ketchup on your fries?
–Would you like for me to chew your food?
–Would you like for me to have the angioplasty for you?

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Chris Houchens is a marketing raconteur & writer. Connect with him on Twitter or Facebook.

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One comment on “Cream and Sugar
  1. Nathan says:

    Classic.

    Glad I found your blog. Information and humor, can’t get too much better.