“We want to be a household name.”
That may be the wish of some businesses. But be careful what you wish for. Ask the folks at Kleenex, Xerox, Google, Reynolds Wrap, Windex…who became “household names” and the brand became a verb/noun for a generic item.
That’s bad. And sometimes it gets worse.
Hormel Foods has lost a bid to trademark the the name of it’s own product. It seems Spam is no longer spam.
Perhaps Hormel Foods could develop a email marketing campaign to educate the public that the gelatinous meat was first. They could send it un-solicited. It would be Spam spam.
(sing it with Monty Python’s vikings…)
tags:: marketing – spam – branding
