Published

One of my marketing areas of concentration is healthcare marketing. I have several healthcare clients and several of my keynotes are focused on healthcare markeitng. One of the big things that healthcare marketers are in the dark about right now is how to market under HIPAA, the federal privacy law that went into effect back in 2003.

Last spring, a national healthcare publisher hired me to co-author a book about the challenges and opportunities presented to healthcare marketers under the federal HIPAA regulations. And now, after months of work, my co-author, Kate Borten, and I are proud to announce the publication of: (drumroll)Healthcare marketing Hipaa book

A Marketer’s Guide to HIPAA
Resources for Creating Effective and Compliant Marketing

This book is a great resource for healthcare marketers and should be a part of the toolkit of all healthcare practices. Kate and I give a basic breakdown of the parts of the Privacy and Security Rule that are pertinent to healthcare marketers. We attempted to write the book in practical, easy-to-understand language and included lots of “real world” scenarios. We offer a breakdown of what HIPAA permits, and the conditions it imposes for using patient information in marketing initiatives. Overall, the book explains the parts of HIPAA a healthcare marketer needs to be aware of, and gives concrete examples of effective marketing practices that use valuable patient data, but that steer clear of HIPAA violations.

Obviously, I contributed most of the healthcare marketing content. As to the legal HIPAA side of the equation, my co-author, Kate Borten, is a nationally recognized expert and frequent speaker on the topics of HIPAA and health information privacy and security. During the writing of the book, I was continually impressed with the depth of Kate’s knowledge of HIPAA. I think you’ll be equally impressed.

To order the book, you can visit http://www.hcmarketplace.com/prod-4514.html

***ALSO*** I know that some of you participated in the “Marketing under HIPAA: Patient data and the law” webinar that Kate and I presented in August. This book is a great companion to that webcast. It gets much deeper into the material than we were able to with the seminar.

I have also added a version of the HIPAA webinar to my speaking topics. It’s a good addition to the other healthcare topics that I can present to your conference or meeting.

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Chris Houchens is a marketing raconteur & writer. Connect with him on Twitter or Facebook.

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2 comments on “Published
  1. Mack Collier says:

    Congrats Chris, you play the role of the proud papa well!

  2. Darrell Pruitt DDS says:

    If a dentist’s office is burglarized, and a computer is stolen that contains patient data, the dentist is obligated by ethics if not by law to contact each of the patients and tell them, “Sorry, but you will have to watch your credit for a few years.” A large percentage of the informed patients will never return to the dentist, and many practices will be unjustly, but reliably bankrupted by burglaries. Paperless practices are too risky. If a dentist wishes to protect his or her practice, one should go back to the pegboard system of accounting. Am I wrong?