http://shotgunconcepts.com/2006/09/names/ Marketing Speaker + Marketing Author Thu, 09 Feb 2012 16:06:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://shotgunconcepts.com/2006/09/names/comment-page-1/#comment-271 Monica Powers Sat, 07 Feb 2009 04:30:00 +0000 http://shotgunconcepts.com/2006/09/names/#comment-271 Great insights...sometimes marketers expect customers to act and think as they do, with the benefit of having all the facts and the ability to articulate exactly what they want and need, but humans just don't operate that way. I think it's smarter sometimes to go with the flow of a consumer's natural behavior (spontaneous word of mouth) than to expect them to act unnaturally (remembering and repeating canned messages on a brand's behalf). Great insights…sometimes marketers expect customers to act and think as they do, with the benefit of having all the facts and the ability to articulate exactly what they want and need, but humans just don’t operate that way. I think it’s smarter sometimes to go with the flow of a consumer’s natural behavior (spontaneous word of mouth) than to expect them to act unnaturally (remembering and repeating canned messages on a brand’s behalf).

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